MEDA 209
Graphic Design 2
Building upon the foundational principles of Graphic Design 1, this course delves into advanced graphic design theory, the psychology of visual communication, and the historical evolution of art and design. Students explore complex design problems through a series of major projects that challenge their conceptual thinking, technical proficiency, and creative problem-solving abilities. Emphasis is placed on developing a sophisticated understanding of how design influences perception, emotion, and cultural understanding. Students will refine their skills in Adobe Illustrator, Photoshop, and InDesign, applying them to real-world scenarios and professional-level deliverables. Experimentation is encouraged.
Selected Projects
Below are selected projects from Graphic Design 2
Project: Human Rights & Human Wrongs
The world is in precarious shape and what we manage to do to each other, is even worse. “Human Rights, Human Wrongs” is an extremely broad-based theme that allows you to choose and interpret a social issue.
Students will voice their opinions on their chosen issue by creating a visual, conceptual statement for a general audience, using the integration and/or juxtaposition of type and image, possibly in a new or unexpected way. The poster should aim to heighten public awareness of their topic and make viewers question their own beliefs and lifestyles.
How does the effective poster achieve its aim? Remember, by its very nature, the poster can seize the immediate attention of the viewer, and then retain it for what is usually a brief but intense period. During that span of attention, it can provoke and motivate its audience. It can make the viewer gasp, laugh reflect, question, assent, protest, recoil, or otherwise react. This part of the process by which the message is conveyed and, in successful cases, ultimately acted upon. At it most effective, the poster is a dynamic force for change.
Project: Chocolate Packaging
Project Overview:
Create a compelling packaging system, including a unique and versatile brand logo, for three different types of chocolate (i.e. dark, milk, mint, almond, orange, etc).
The packaging must include a pattern, typography, and a logo for a fictitious brand.
Project Objectives:
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Develop a distinctive and memorable personal brand that captures the brand's personality, expertise, and aspirations.
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Design a consistent packaging system that will differentiate 3 different flavors of chocolate.
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Ensure the design aligns with the professional goals and target audience of women over 35.
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Establish a consistent visual identity (logo, color, typography) that can compete with established brands.
Students taste-test 5-6 varieties of chocolate and draw from a pile the three flavor variations that they will create.
